ROOFTOP SPORTCLUB — BRAND FILM

Brand film for the Rooftop Sportclub pop-up in Zurich: live training on the rooftop terrace, calisthenics and community, shot in 4K for social media.

Challenge

Rooftop Sportclub was a pop-up on a rooftop terrace in Zurich, open only for a short time. The goal was to get as much visibility as possible during that time – above all on Instagram.

What we did

We filmed a live training session and focused on emotion: effort, energy and community. Edited for Instagram, in the format that works best there.

Result

The video was well received and gave the pop-up exactly the visibility it needed during its short run.